Social media advertising
Paid campaigns on Facebook, Instagram, TikTok and LinkedIn, judged by the work they book.
We build campaigns inside ad accounts in your business name, ship creative in small test batches and read each batch against a rule agreed before the first ad runs. Every lead lands in your CRM with the campaign and ad that produced it.
Or call sales at (904) 826-7040
- Platforms
- Facebook, Instagram, TikTok, LinkedIn
- Cadence
- New creative batch every month
- Measured in
- Booked jobs and cost per booked job
- Part of
- Marketing and advertising
Every month, you get
On a month-to-month agreement, in accounts you own.
A new creative batch, built from what worked last month.
Losing ads cut by the written rule, with the cut list in your report.
Platform numbers checked against the calls and forms in your CRM.
A report and meeting that open with booked work.
Social ads reach customers before they start searching.
Search ads catch demand that already exists. Social ads create it, by putting your offer in front of homeowners, diners or buyers in your area while they scroll. That makes the creative do the targeting, so the creative gets most of the work.
Platform dashboards report the numbers that flatter the platform. We reconcile them against the calls and forms in your CRM before writing a report, so the number you see is the work that actually booked.
What’s included
Scope is agreed in writing after the free audit, so you pay for the parts your business needs.
Book a discovery call (opens the booking calendar in a new tab) Or request a free auditCampaign strategy
Each campaign starts from the booking you want, with the audience, placement and landing page built around it.
Ad copy and creative
Images, video and copy built for testing, from your own footage, a planned shoot or creator content with any paid relationship disclosed.
Creative testing
Small batches where one thing changes between variants: the hook, the first three seconds, the offer or the format.
A written cut rule
How long each ad runs and how much it spends before it is judged, agreed with you and quoted in every report.
Audience targeting
Audiences drawn around the towns you serve, then narrowed by interests and behavior where the platform allows it.
Retargeting
Ads that follow up with past site visitors, with frequency capped and current customers excluded.
Leads into your CRM
Lead forms and calls land in your CRM with the campaign and ad attached.
How we measure it
Booked jobs and cost per booked job, reported every month against the baseline we record in week one.
- Booked jobs from paid social
- Cost per booked job
- Cost per lead
- Lead-to-booking rate
- Creative win rate by batch
The first 45 days
What happens from the audit to your first report.
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Free audit
Before you sign
We read what has run in your ad accounts, what it cost and which audiences are worth keeping.
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Access and the cut rule
Week 1
We join your accounts as a partner, check tracking and agree the testing rule in writing.
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First batch live
Week 2
The first creative batch launches and runs untouched through its reading window.
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First report
Day 45
Your account manager presents what was cut, what survived and the booked work behind it.
Social media advertising: common questions
Something else? Ask us directly or call (904) 826-7040.
Should we start with Meta or Google?
Usually Google, because search catches customers already looking. Social ads work best once your offer has converted somewhere and the budget can carry a test.
Is boosting a post the same as running ads?
Boosting buys reach on a single post with little control over audience or objective. A campaign starts from the booking you want and sends the click to a page built for it.
Who owns the ad accounts, pixel and audiences?
You do. Campaigns run inside your own business accounts with us added as a partner, and each platform bills your card directly.
Book a free discovery call.
A free call about social media advertising: what to fix first, what the work includes and what to expect in the first 45 days.
- Pick a time that suits you on our calendar.
- Month-to-month agreements, quoted in writing before work starts.
- Rated 5.0 on Google from 23 reviews.
Prefer the phone? Call sales at (904) 826-7040 or email info@a1amarketingco.com.