Case studies
Three client accounts, with every figure read from the ad platforms and the clients' own records.
Each study covers what the account was asked to do, what we changed and what it produced, with the dates the numbers were read. Nothing is modelled or estimated.
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Or call sales at (904) 826-7040
Reef Pressure Washing
Meta Ads and Google Ads for an exterior cleaning company in Ponte Vedra Beach, Florida.
113 leads and $32,637 in closed work in the first month.
- 113Leads
- $32,637Revenue closed
- 10.9xReturn on ad spend
- $2,983Total ad spend
The client
Reef Pressure Washing cleans homes across Ponte Vedra Beach, Nocatee, Fruit Cove, St. Augustine and the rest of St. Johns County: house soft washing, roof cleaning, driveway and concrete cleaning, and paver sealing.
The brief
The owner wanted volume: as many local homeowner inquiries as possible, so the crew's close rate and upsells could turn them into revenue.
What we did
- Meta for volume. Instant-form campaigns let homeowners request a quote in a few taps without leaving Facebook or Instagram. Budget moves to the audiences producing leads, and two of them, Home Interest and Real Estate Interest, brought in 66 of the 68 September leads.
- Google for intent. Search campaigns put Reef in front of St. Johns County homeowners already searching for pressure washing, soft washing and roof cleaning, with calls and direction requests tracked from the ad.
- One pipeline. Meta reaches homeowners before they search and Google answers the ones already searching. Both feed the same pipeline and the same monthly report.
$16,725 of that revenue comes from service plans that renew every 10 months.
Revenue as reported by Reef Pressure Washing. Meta from 1 August to 23 September 2026; Google launched 27 August and reported through 24 September 2026. Leads are Meta form leads plus Google calls and direction requests.
Florida Keys boat charter
Google Ads and social media for a boat and snorkel charter company in the Florida Keys.
$82,412 in booking value from $8,752 of ad spend.
- 9.4xReturn on ad spend since we took over
- 1,394Bookings in 87 days
- $6.28Cost per booking
- 812,877Views on one organic reel
The client
A boat and snorkel charter company in the Florida Keys that takes its bookings online.
The brief
Fill the boat. We took over the Google Ads account on 1 June 2026 and also run the company's social media, with one team and one report for both.
What we did
- Better-matched searches. Since the takeover the ads reach better-matched searches. Click-through rate went from 6.97% to 8.50%, and one in six visitors from the ads books a trip, at $6.28 a booking.
- More return on less spend. In the four months before the takeover the account returned 7.4x. Since 1 June it has returned 9.4x on less total spend, and $947 in booking value a day against $665 before.
- Reach with no budget. On 3 August 2026 the page posted a twenty-second reel with no budget behind it. It reached 700,195 accounts and drew 812,877 views, 4,113 saves and 7,507 new followers. 98.1% of its viewers had never followed the page.
Day for day, the account now returns 43% more booking value than it did before June.
Paid figures read from the client's Google Ads account on 26 August 2026. Reel figures read from the page's own Meta insights on 26 August 2026, 23 days after it was posted.
Bay Area charcuterie caterer
Google Ads for a charcuterie and grazing-table caterer in the San Francisco Bay Area.
$70,060 in tracked sales at an 8.8x return.
- $70,060Tracked online sales
- 8.8xReturn on ad spend
- 117Online orders
- $7,971Total ad spend
The client
A Bay Area company that builds charcuterie boards, grazing boards and full grazing-table spreads for events. Its best customers are catering orders for events and gatherings, often worth well over $1,000 each.
The brief
Turn Google Ads into a profitable source of online orders, especially large catering orders, with tracking that follows a customer from the ad click to the completed purchase.
What we did
- Budget behind the searches that pay. We paused the loose keyword matches that spent without selling and moved the budget to the catering and grazing-table searches that convert.
- Ads that land on the order page. Ads that used to land on the homepage now land on the grazing-table and ordering pages, so a customer ready to order arrives where they can do it.
- Tracking for the whole order. Rebuilt conversion tracking follows a customer from the first click through weeks of deciding to the final order, so large catering orders count at their full value.
After the rebuild, sales rose 3.1x and orders more than doubled on less daily budget. In August the average order was about $1,100.
Six months of Google Ads in 2026. Tracked sales are the cart totals of completed online orders. Phone and quote orders are not counted, so the full return is higher.
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We look at your accounts the same way: what is working, where budget is leaking and the three changes worth making first.
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